The Magazine Covering All Aspects of The Indian World
Editorial Business Forum Political News Dispatches & Reports Letters Spotlight Lifestyle Spiritual Travel Health India Sport Scene
August - September 2004
Lakme Indian Fashion Week
Hello readers I hope you will enjoy the fashion articles I will write for you. Despite my background being in law, I studied art direction and fashion styling at Saint Martins College, London. I have worked in fashion Public Relations and have my own label in London. My aim is to provide you with information about fashion, both Indian and English in London and also trends and fashion news from India, I hope in future issues to also bring you interviews with Indian and British designers.
In this, my first article, I would like to give you the inside track on the history of India fashion week and developments, which took place in New Delhi recently. India has always had a rich fashion heritage, and is world renowned for its fabrics, colours and textures. In fact major international fashion houses have had many of their designs beaded and embroidered in India for many many years.
Over the years India has developed a strong and growing fashion industry, turning out very talented designers from places like the 'National Institute of Fashion Technology'(NIFT) in Delhi, and top designers for bollywood movies like Manish Malhotra and Neeta Lulla, infact some of you may have seen Manish's live fashion shows in London's Selfridges during there bollywood festival some years back.
Most major cities in the world have 'fashion weeks' e.g. London fashion week, New York fashion week etc. These usually take place twice a year concurrent with two annual fashion seasons (Spring/Summer) and (Autumn/Winter). Here designers present their collections to buyers of big stores who have their eyes out for what we, the consumers will want to buy.
Internationally, designer's have grouped themselves into various 'councils', like the Council of Fashion designers of America (CFDA) based in New York, the British Fashion Council (BFC) in London, and the Chambre de Syndical in Paris, all of whom play vital roles in promoting their own fashion industries, everything from their designers, models, make-up artists, hair stylists and manufacturers, to choreographers and the media.
With the growth in the Indian economy there is a need for affordable, ready to wear clothing in India, as shown by the boom in the Indian retail sector, also international stores like Selfridges and Browns in London and Leclaireur in Paris have sent buyers to past India fashion weeks and stocked Indian designers in their stores, which is very encouraging for home grown Indian designers.
India Fashion Week (LIFW) was born in 2000 and each year has
gone from strength to strength, After the inception of LIFW
in 2000 an increasing number of people and industry sectors
entered the fashion industry on both the design and business
Designs by Sabyasachi Mukherjee were picked up by Browns in London and Saks, New York, whilst London's Selfridges praised designer Rathore.From the 57 designers who showcased this year included:
Anamika Khanna the Kolkata based designer who earlier in the year won the Kingfisher award for designer of the year 2004.
Rina Dhaka who has had her clothes stocked at Selfridges for the last few years and she won the Designer's choice award on May 16th at the Miami Fashion Week of the America's (Indian designer's also there included Sabyasachi Mukherjee, Anjana Bhargav and Payal Singhal.
Monisha Jaising - A graduate in Fashion Design from the American college of Applied arts in London
Rocky S - London store Selfridges stocked his clothing during their 'Bollywood' festival
Sabyaschi Mukherjee - Graduated in the summer of 1999 from NIFT Kolkata
Abhishek Gupta - He also received the 'breakthrough designer 2004 award at the Kingfisher awards
Ritu Kumar - One of India's best known and respected designer.
Rohit Bal - He graduated from Delhi's ST.Stephen's college. A renowned party-circuit regular with his trademark blonde hair.
Tarun Tahiliani - Famous for 'ensemble' the Bombay based store and the quality of his craftsmanship.
- He graduated in London and is a highly respected designer.
spotted at LIFW 2004: