The Magazine Covering All Aspects of The Indian World
Editorial Business Forum Political News Dispatches & Reports Letters Spotlight Lifestyle Spiritual Travel Health India Sport Scene
October - November 2004
The Dot Com Highway: A World Of Opportunity Awaits Your Business!
many businessmen, doing business on the Internet and understanding
how their company could benefit from setting up a website requires
a quantum leap of imagination. They just cannot get their head
round doing business the dot com way since it so different to
the traditional business systems that they’ve been used
to. Then there are those who have set up a website, with no understanding
of the Internet as a business medium, seen little value added
to their business and given up. Deciding that the Internet doesn’t
work (at least not for them) they’ve walked away from an
exciting and lucrative business opportunity.
people see the Internet as advertising, but a business website is better
understood as opening up a branch office, a place of DOING business.
It’s a place where potential customers can drop in and find out
about your business, your products and services, your terms and conditions
and what other customers have had to say about you, before making a
commitment to dealing with you. They can even make purchases at their
convenience and if need be leave message for you, for you to retrieve
at your convenience (email). The speciality of this branch office is
that it is open 24 hours a day, does not have to be manned or administered
by staff and that customers can visit it regardless of their geographic
location. And what’s the annual rent? About £15 per year
to register your website address and a further £75 approximately
for hosting your website. And the initial build up of your branch office
(your website) costs only between a few hundred and a couple of thousand
pounds, depending on size and the number of features it accommodates.
Sure you’ll need to remodel it every few months to keep it up
to date, but that’s a small price to pay for all the business
it will bring. Remember don’t think advertising, think branch
office and you’ll begin to grasp the Internet opportunity and
its potential for your business!
Katrak is a 24-year-old entrepreneur who runs Futura Internet Services.