December 2004 - January 2005
London Fashion Week: Spring/Summer 2005
London Fashion Week (LFW) is famous for designers showing innovative
and creative designs, the world still views London as one of
the more ‘edgy’ and creative design centres.
such as Stella McCartney, John Galliano and Alexander McQueen
all showcased in London in the past before moving on to design
for leading labels worldwide such as Christian Dior and Chloe.
London has a strong individualist spirit where designers are
not afraid to experiment.
September 19th September to 24th September 2004 LFW took place
showcasing the spring/summer collections for 2005. The event was
centred in Chelsea, London at the Duke of York Square, and featured
over 150 designer exhibitions and over 50 catwalk shows on the
official schedule. These included new names such as Bora Aksu,
Ashish, Justin Oh, and the more established names such as Frost
French, Nicole Farhi, Ben de Lisi, Ronit Zilkha, and Ashley Isham.
An exhibition centre was set up at the Duke of York Square where
over 150 designers showcased their products, not just clothes but
also bags, shoes, jewellery, sunglasses and other such accessories.
From Thursday 25th September to Sunday 28th September the centre
was open to the public who could purchase tickets and view all the
stalls and even purchase items at a discounted rate. The public could
also take a break with the numerous cafes around the venue and those
feeling super stylish could treat themselves to a glass of champagne
at the moet champagne bar, after all hunting down and purchasing
the next ‘in thing’ is hard work!
These shows are divided into the ‘on’ schedule, which
mainly take place at the British Fashion Council tent erected at
the Duke of York Square. Here the world’s press (magazines
and TV) automatically descend, sending news back of the latest trends,
and hot new names to watch out for. The other shows are ‘off’ schedule
and take place in various locations e.g. hotels and museums. Here
the press is invited.
As in past years although running from show to show is hectic, and
though exhausted by the end of the week (well one has to attend the
after show parties too!) I thoroughly enjoyed every minute, and received
a buzz at the dazzling talent on display.
New Gen/Topshop sponsored designer wowed the audience with a strong fun
and vibrant collection. Ashish, who originally hails from Delhi, India,
stormed London Fashion Week. Although Ashish has been designing for years,
for London Fashion Week he is only two seasons old.
For spring/summer 2005 Ashish presented a collection of handcrafted showstoppers,
blending American sportswear with his love for ‘more is more’ colour
Highlights included the pairing of N-Sync and Mickey Mouse print T- shirts
with sequined copper coloured suits, and trouser suits in sequined electric
blue with lightning motifs cutting through. My favorite was a classic trench
coat that had neon scissors cut across it. There was a strong 1980s and
Pop Art influence in his collection.
Fabrics included specially designed ‘Zamunda’ inspired hand-embroidered
prints, madras checks with metallic thread woven through them, and silk
georgette covered in printed sequins.
Ashish took his inspiration from the sexy, colourful Hollywood film, ‘Coming
to America.’ The collection was stylish, yet trashy, ladylike yet
girly, on the whole a colourful and fun collection.
The full version of this article is available in the print edition.
More articles by Sandeep Sharma
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