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October - November 2005


Business Forum

Health Care Special - We Care for Your Care

Gold Care Homes currently operates six care homes in the South East and aims to provide in excess of 500 beds within the next two to three years.

The Directors of Gold Care Homes are the Gidar brothers - Ravi and Sukhi. They are both qualified Pharmacists. They became involved in the Care Home industry in 1992. Ravi qualified as a pharmacist in 1982 and still owns a pharmacy business in Middlesex, which is fully managed by other pharmacists. Sukhi qualified in 1991 and has other business interests in property. They have been involved in several care home projects, the first, in 1992, was a purpose built Nursing Home in South Derbyshire where they gained considerable experience.

They both overview the management of all the homes with the assistance of a team of people who are dedicated to quality care. Their portfolio currently consists of Heath Lodge Residential Care home in Welwyn, Willowmead Residential Care Home in Hatfield Peverel, Hillside Nursing Home in Romford, Newstead Nursing Home in Highgate, Halcyon Days Residential Care Home in Graveley and Queensway Residential Care Home in Hemel Hempstead.

Although they have been in the care industry since 1992 the first of their currently owned homes, Queensway House, was purchased in 1998. The home was ex-council owned and barely keeping afloat but despite this and the fact that it was still a generally difficult time for the industry, the Gidars managed to turn things around, achieving full occupancy in a relatively short time-frame. Since then, Queensway’s reputation has built solidly.

Queensway was followed by the acquisition of another ex-council property, Hillside Nursing Home near Romford in Essex in 2002. Willowmead, a 62 bedded residential home in rural Essex over two properties was added two years later. Heath Lodge, an ex-hotel and now a top-end home set in extensive grounds near Welwyn in Hertfordshire was taken over just last year. 2005 has seen two new acquisitions – Halcyon Days in Graveley and Newstead Nursing Home in Highgate, London. The homes employ 300 staff between them and are all conveniently located within a 30 mile catchment area of Gold Care’s head office in St Albans, where a dedicated team of professionals help the brothers run the operation.

All the homes have been extensively refurbished and extended and major building works have just started at Heath Lodge to provide a further 16 luxury bedrooms and lounge facilities. This will take its registration up to 66 beds with dementia care.

The Gidars take a long term view of their involvement in the care sector and are prepared to make significant investment in terms of improvements and maintenance as they know this is crucial to the provision of quality care for their residents. Another area where they appreciate the importance of investment is with regard to recruiting and retaining premium quality staff and this is ultimately reflected in high levels of productivity and low staff turnover.

Ravi and Sukhi always believe that clients have a choice and if they have given them the honour of choosing a Gold Care Home then they must provide the best quality care at all times. They are also keen on providing facilities for the Asian community and are aware that with third generation Asians, specialist care homes will be required such as the Jewish Care Homes group which was founded 20-30 years ago.

Gold Care’s strategy has been to consider many types of opportunity for expansion and this has resulted in homes being acquired from local authorities and housing associations as well as private companies. The differing locations of the homes also means that clients come from a range of social backgrounds as well as having wide-ranging requirements in terms of care levels and facilities. Consequently the company has experience of taking over the running of homes under a range of circumstances and fully understands what goes into the complex process of acquisition and takeover and the elements required for lasting success. Plans for the future also include new-build homes.

The Gidars also provide a consultancy service to those looking to move into the care sector themselves and help to identify suitable properties for acquisition

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