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December 2006 - January 2007


Spotlight

Roko Cancerís ongoing campaign reaches Tihar Jail, Delhi, and Kolkatta

MKC Trust founded five years ago by entrepreneur Pal Chawla in memory of his late wife, has further extended its ongoing ROKO Cancer (Roko means Stop) campaigns in bringing awareness of breast cancer amongst masses leading to early detection and cure. The trust, which is a registered charity in both India and UK, has been spreading the message of breast cancer awareness amongst women, particularly in the rural and semi urban areas of the sub continent. The trust has been running a mobile breast cancer unit, equipped with the latest electronic equipments thereby facilitating the detection of breast cancer by mammography. It has covered a population of more than 2.5 million in its route. The trust wants to extend this facility to other states of India, which will save more lives and bring empowerment to women in working towards taking care of their own health.

The trust with its Roko Cancer Campaign recently visited Tihar jail and organised a campaign on Breast Cancer Awareness to educate the prisoners about this deadly disease and the potential to overcome it by early and timely detection.

Moreover, the trust continues to hold numerous other campaigns on different locations to spread its message and raise awareness amongst the masses.

At an event organised on 21st June, a presentation by MKC Trust was attended by 55 NGOs from and across Delhi, and the charity had then been endorsed by India Habitat. The trust later worked hand in hand with other NGOs for the breast cancer awareness programme.

On 4th July, MKC Trust extended its campaign on Cancer Awareness and Prevention, held at Federation House organised by FICCI ladies Organisation. Remember Me- a Roko Cancer Campaign film on breast cancer awareness was filmed.

On 27th August, an awareness talk and counselling sessions were conducted at Aravali Public School, South Delhi under the Stree Shakti Programme. The trust has been promoting various awareness camps, presentations and seminars in and around Delhi (Mandawali, Madanpur Khadar, Sangam Vihar, Uttam Nagar) as they intend to launch another Mobile Breast Cancer Unit for Delhi and Haryana in early 2007. The camps were attended by the Principal Medical Advisor to MKC Trust, Dr S R Sahni; Consultant Breast Surgeon, Tutor, Royal College of Surgeons Edinburgh, who examined the suspected cases at the camp locations.

July witnessed a number of campaigns in UK by the MKC Trust as a part of its Roko (means Stop) Cancer Campaign, one being the Breast Cancer Awareness Programme held at Kanchan,s Banqueting Suite, Gants Hill; where Mr. Stephen Timms, Minister for Treasury was the chief guest. The event was graced by other dignitaries like Baroness Sandeep Verma, Nikki Aneja Walia, Juliette Foster etc. The programme has been able to generate substantial funds for future and was well supported by the numerous dignitaries present on the evening.

On July 27th, another Breast Cancer Awareness campaign was held at the Rumi’s, Chelsea with audio visual aids where Gujarati community of UK, spearheaded by Preeya Kalidas of ‘Bombay Dreams’ fame initiated a fund raising activity for a Mobile Breast Cancer Unit to be launched in Gujarat, India. Similar Breast Cancer Awareness Campaign for early detection and cure amongst diverse communities, was held at Merstham Tandoori, Surrey on Sept 27th. Another campaign is scheduled for 16th Nov, to be held in Leicester.

Roko Cancer launches Breast Cancer Awareness Campaign in Kolkata in association with Omkarnath Movement

After successfully launching Breast Cancer Awareness Campaigns in Punjab and Delhi and introducing fully operational first ever Mobile Breast Cancer Detection Unit in India, MKC trust is all set to extend its Roko Cancer campaign in eastern India with the launching of Breast Cancer Awareness Campaign in Kolkata on 15th Oct, in association with Omkarnath Movement.

Various dignitaries including the British Dy. High Commissioner to India, Mr. Simon Wilson, Baroness Sandeep Verma, former Dy High Commisioner Mark Runacres, Dr Manas Bhuiyan and numerous political and religious figures like Kinkar Vitthal Ramanula Maharaj, President Omkarnath Movement, and intellectuals attended the launching of the campaign.

The trust intends to hold numerous breast cancer awareness campaigns in and around Kolkata to spread its message amongst the masses. According to Baroness Sandeep Verma, who has been a champion of the charity, voiced her active support for the cause, “ I am a very very happy person today”, was her initial reaction when she describes the efforts taken by the charity to bring empowerment to womenfolk in working towards taking care of their own health. Mr. Simon Wilson also highlighted the initiative taken by a NRI (Mr. A P S Chawla, Chairman, Roko Cancer) and emphasised the importance of participation of UK and British Council in collaborating with India for this noble cause.

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