December 2006 - January 2007
Roko Cancerís ongoing campaign reaches Tihar Jail, Delhi, and Kolkatta
MKC Trust founded five years ago by entrepreneur Pal Chawla in memory of
his late wife, has further extended its ongoing ROKO Cancer (Roko means Stop)
campaigns in bringing awareness of breast cancer amongst masses leading to
early detection and cure. The trust, which is a registered charity in both
India and UK, has been spreading the message of breast cancer awareness amongst
women, particularly in the rural and semi urban areas of the sub continent.
The trust has been running a mobile breast cancer unit, equipped with the latest
electronic equipments thereby facilitating the detection of breast cancer by
mammography. It has covered a population of more than 2.5 million in its route.
The trust wants to extend this facility to other states of India, which will
save more lives and bring empowerment to women in working towards taking care
of their own health.
The trust with its Roko Cancer Campaign recently visited Tihar jail and organised
a campaign on Breast Cancer Awareness to educate the prisoners about this deadly
disease and the potential to overcome it by early and timely detection.
Moreover, the trust continues to hold numerous other campaigns on different locations
to spread its message and raise awareness amongst the masses.
At an event organised on 21st June, a presentation by MKC Trust was attended
by 55 NGOs from and across Delhi, and the charity had then been endorsed by India
Habitat. The trust later worked hand in hand with other NGOs for the breast cancer
On 4th July, MKC Trust extended its campaign on Cancer Awareness and Prevention,
held at Federation House organised by FICCI ladies Organisation. Remember Me-
a Roko Cancer Campaign film on breast cancer awareness was filmed.
On 27th August, an awareness talk and counselling sessions were conducted at
Aravali Public School, South Delhi under the Stree Shakti Programme. The trust
has been promoting various awareness camps, presentations and seminars in and
around Delhi (Mandawali, Madanpur Khadar, Sangam Vihar, Uttam Nagar) as they
intend to launch another Mobile Breast Cancer Unit for Delhi and Haryana in early
2007. The camps were attended by the Principal Medical Advisor to MKC Trust,
Dr S R Sahni; Consultant Breast Surgeon, Tutor, Royal College of Surgeons Edinburgh,
who examined the suspected cases at the camp locations.
July witnessed a number of campaigns in UK by the MKC Trust as a part of its
Roko (means Stop) Cancer Campaign, one being the Breast Cancer Awareness Programme
held at Kanchan,s Banqueting Suite, Gants Hill; where Mr. Stephen Timms, Minister
for Treasury was the chief guest. The event was graced by other dignitaries like
Baroness Sandeep Verma, Nikki Aneja Walia, Juliette Foster etc. The programme
has been able to generate substantial funds for future and was well supported
by the numerous dignitaries present on the evening.
On July 27th, another Breast Cancer Awareness campaign was held at the Rumi’s,
Chelsea with audio visual aids where Gujarati community of UK, spearheaded by
Preeya Kalidas of ‘Bombay Dreams’ fame initiated a fund raising
activity for a Mobile Breast Cancer Unit to be launched in Gujarat, India.
Similar Breast Cancer Awareness Campaign for early detection and cure amongst
diverse communities, was held at Merstham Tandoori, Surrey on Sept 27th. Another
campaign is scheduled for 16th Nov, to be held in Leicester.
Roko Cancer launches Breast Cancer Awareness Campaign in Kolkata in association
with Omkarnath Movement
After successfully launching Breast Cancer Awareness Campaigns in Punjab and
Delhi and introducing fully operational first ever Mobile Breast Cancer Detection
Unit in India, MKC trust is all set to extend its Roko Cancer campaign in eastern
India with the launching of Breast Cancer Awareness Campaign in Kolkata on 15th
Oct, in association with Omkarnath Movement.
Various dignitaries including the British Dy. High Commissioner to India, Mr.
Simon Wilson, Baroness Sandeep Verma, former Dy High Commisioner Mark Runacres,
Dr Manas Bhuiyan and numerous political and religious figures like Kinkar Vitthal
Ramanula Maharaj, President Omkarnath Movement, and intellectuals attended the
launching of the campaign.
The trust intends to hold numerous breast cancer awareness campaigns in and
around Kolkata to spread its message amongst the masses. According to Baroness
Sandeep Verma, who has been a champion of the charity, voiced her active support
for the cause, “ I am a very very happy person today”, was her
initial reaction when she describes the efforts taken by the charity to bring
empowerment to womenfolk in working towards taking care of their own health.
Mr. Simon Wilson also highlighted the initiative taken by a NRI (Mr. A P S
Chawla, Chairman, Roko Cancer) and emphasised the importance of participation
of UK and British Council in collaborating with India for this noble cause.
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