June - July 2007
Film Producer from Bollywood invites investment for her forthcoming global projects
Bollywood films need large budgets, big stars and a set formula to make money.
These are three myths that Sharmila Sankar, a young film producer from Mumbai,
set out to break at the India Link Business forum’s quarterly meeting on
April 4th, 2007.
At the event, Ms Sankar presented her next feature film production ‘Roshni’ to
investors who wish to participate in the success that has come from the merging
of corporate culture and media in the Indian film industry. This, combined with
the transparency of revenues from distribution in multiplexes makes for profitable
Members listening with full attention
The film ‘Roshni’ which is to be filmed from October to November
2007, is a family drama set in Mumbai. Actors already associated with the project
are Atul Kulkarni (‘Rang De Basanti’), Sonali Kulkarni (‘Taxi
9211’) and Baby Rucha Vaidya (‘Ajnabee’.)
Potential investors from the travel industry, IT and even the hotel industry
attended the event and clarified their doubts on private investment into film
Responding to a question on the ‘Return on Investment’, Sharmila
emphasised that films no longer depend on income from theatrical release to
show profits. DVD sales, Satellite Broadcast Rights, the Internet and even
In Picture Product Placement are more important and reliable sources of income
for a feature film today.
There is also a growing market for films from India all over the world. Countries
in South America and Africa love the family culture and music of Indian films
and are new markets to cater to. Low budget, ‘Multiplex’ films
with their urban settings and universal stories set in an Indian context are
big favourites in European markets.
Sharmila Sankar is an alumnus of the ‘Film and TV Institute of India’ in
Pune and has also studied in the famous Parisian school of film FEMIS. She has
been working as an associate producer and production designer in Hong Kong, United
States, Indonesia and Malaysia. Sharmila is currently GM Films of Tarantella
Pictures, a film production company based in Kuala Lumpur. Her latest film ‘DIVA’ which
she has executed is a Malay language musical shot in full Bollywood style with
Malay actors and Indian film technicians.
The event concluded with cocktails and dinner. Potential investors pledged
their investment into the film ‘Roshni’ and the film is to be
produced with the support of India Link International.
More Business Forum
Return to June - July 2007 contents