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June - July 2008


Lifestyle

ROKO CANCER charges ahead with its battle against breast cancer

New Delhi, Jan 2008: Roko Cancer, an initiative of Mr. A.P.S Chawla, Chairman of the London based MKC trust aiming to build mass awareness and help detection of breast cancer, today launched a new state of the art mobile breast cancer detection unit in Delhi. The launch was held at one of Roko’s largest cancer detection camps held at India Habitat Center, in collaboration with numerous other NGO’s.

The day long camp included self examination seminars, physical examination and consultation by leading physicians. There were cancer awareness sessions and free on the spot mammograms conducted at the camp and the reports were given there and then.

Roko held a small ceremony in the early half of the day to felicitate the supporters of the movement and breast cancer survivors. The morning function was inaugurated by Mrs. Pamela Chopra, which also marked the premier of ‘LOVE FOR LIFE’, a short film featuring Mrs. Pamela Chopra. Another key highlight of the event was a beautiful dance recital by acclaimed danseuse and Roko Champion Shovana Narayan. Also present were Dr. Raghu Ram, International Renowned - consultant oncoplastic breast surgeon from Royal Marsden, Dr Col C.S Pant, renowned Radiologist and Mrs. Ritu Kumar, India’s leading fashion designer.

Speaking on the occasion, Isha Bhandari, Director of Operations, Roko Cancer Trust, India, said:

“Since Roko Cancer’s launch, a large number of camps have been organized across the length and breadth of India and thousands of women have benefited from the services offered by the traveling Roko Mobile Units.Roko Cancer forges ahead with a message-by creating awareness we not only empower women but also save a life as early detection leads to cure”.

Roko Cancer mobile vans, which are state of the art mobile medical units for cancer detection and free mammograms, have already been to Uttar Pradesh, Punjab, Andhra Pradesh and Delhi. In the last two years the service has touched over 3000 mammograms and 105 positive cases. Shortly the vans will venture into the tough terrains of Madhya Pradesh, West Bengal, Gujarat and Maharastra.


L to R: Mr Jagmohan Sec. General NRI Institute Delhi, Mrs. Harcharan Singh, Mrs Shaun Runacre, Shovna Narayn, Ritu Kumar & Mr Harcharan Singh


Concert of classical music to support the cause of the Roko Cancer

For Further information:

Roko Media Office

Sharmistha Gosh/Rohan George

9891859626/9891164450

sharmistha@avian-media.com/rohangeorge@avian-media.com

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