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April - May 2004


Aloe Vera - The New Delight

by Kanika Malhotra

YES, Indian aloe vera is the king of all Indian Therapeutic and Cosmetic Herbs .The leading cosmetic companies from France, USA, England, Germany and in the Indian sub-continent are flocking already to procure this wonderful herb in bulk for use in their world famous brands. Health & beauty-awareness has never been on so high a tide as it has been since the turn of the new millennium. Natural herbs have found their due recognition in the business-world again after having fallen from their days of pristine glory in ancient India.

Indian aloe vera is a most versatile herb and in addition to cosmetic or perfumery-interest, it enjoys great therapeutic value: for instance, it helps control diabetes by reducing the levels of insulin in blood. In addition, it strengthens 'T' joint-cells in the human body, reduces cholesterol levels, controls intestinal diseases and helps to maintain the body in a cool and stress-free manner. Besides, it is known to control several kinds of Cancers (incl.prostrate cancer) and ulcers; checks piles. It works as a natural moisturizer, prevents hair-loss helps reduce wrinkles and protects the skin from UB-rays as well as against other allergies.

A happy trend has been that even small time farmers have joined the 'new rush' from importers from the UK, USA, France, Germany, Belgium and Sri Lanka to cultivate this magical herb on their farm holdings .Of significance is the fact that it is only the Indian Aloe vera that enjoys very special qualities of vitality ,vim and vigour --- all of which lend substance and enhance the value-quotient of the users of the cosmetic / health products prepared out of this magical herb.

New and emerging markets in the Health & Beauty care Industry (which is a multi-billion dollar field) are quick to tie-up with Indian agriculturists to finance the cultivation of this particular herb and buying-back the whole of the produce for the purpose of using it in their perfumeries and cosmetic products. South India has been identified from studies undertaken to be the ideal region for a productive and cost-effective growth of this herb, both climate-wise & soil wise. Andhra Pradesh, Tamilnadu & Karnataka are the best bets (in that order). In fact, Governmental patronage is fast growing for cultivating this herb and subsidies are being offered to encourage the growth of this foreign-exchange-earning herb.

There are six varieties of this herb available and several hundred acres of farmland 'tied-up' with the owners of the agricultural-lands.

We welcome any inquiry in this regard at the address of our business -advisers, viz. Kanika Ramana & Associates, INDIA. E-mail: misterright12 @

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