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October - November 2009
Assertion of good over evil
Diwali is the most outstanding of all Indian festivals. In India’s business world the new year begins with Diwali. It is a milestone for India Link International as well, this being our sixteenth Diwali. Born on 14 November 1993, consciously chosen to coincide with the birthday of Pandit Jawahar Lal Nehru and Prince Charles. This day falls during Diwali celebrations. Not without reason our cover page shows the 15 Diwali Special issues from the past years.
This bumper issue is a celebration of myriad forms of Diwali dovetailed with the aspirations of all those connected with India Link International, be they shareholders, subscribers, advertisers, journalists, managers or well-wishers.
We have concentrated on collating special recipes from top food experts on Indian food: Atul Kochhar, Anjum Anand, Sanjeev Kapoor, Tarla Dalal and Nita Mehta are all well-known. We are grateful to them for the efforts they made in providing their chosen recipe for our Diwali Special. They are celebrities in their field both in India and in England. The recipes they offered are a gourmet’s delight; and worth preserving for years to come.
Diwali’s golden touch infects every strata of society and people of all ages. That is what makes this festival so unique. To young children, the fireworks in the evening after prayers to Laxmi, the goddess of wealth and prosperity, provide entertainment and a sense of adventure. The adults hope that after earnest prayers, the Goddess Laxmi will shower blessings on them in these hard times of credit crunch. A flutter at lottery or a game of cards with friends adds to the excitement.
In essence, the knowledge that this auspicious occasion is to celebrate the victory of good over evil, gives a moral fibre that sustains us and leads us towards the righteous path in life. It goes back to the age of Ramayana when after defeating Ravan, Lord Rama returned to Ayodhya after completing 14 years of exile. The masses thronged the streets to welcome their beloved king, the epitome of dharma and virtue incarnate. One sentence in the Ramayana sums it up:
Yato Dharma stato Jayah
(Where there is virtue there is victory)
Diwali is the symbol of victory of righteousness over evil not only on a large canvass of national conflicts on international level but also within each individual, community and business world.
The apartheid regime in South Africa was seemingly very powerful in military terms. So was the soviet regime and Nazi Germany. Extending the analogy to current events we can say that Iraq under Saddam Hussein and Afghanistan under Taleban were such evil forces which were destined to perish.
The concerted effort to dis-empower them is a righteous war. Huge sacrifices have been made and will continue to be made by the righteous nations. Opposition to these efforts is cowardice and against dharma. Forces of good need not be passive. They have to assert themselves actively to overcome forces of evil. Truth needs to be smart.
We at India Link International have always sided with dharma whether in politics or in social life. We have always endeavoured to expose evils in society whether it is in India, Britain or the world at large.
We celebrate the virtuous in all strata of society. We try to explore the unknown and test the existing customs and traditions on the anvil of dharma. We give voice to the meek and decry the conceited. We forgive those who envy us and try to be modest when we are eulogised and bestowed awards for our achievements.
Diwali festival reminds us that we continue to follow the path of virtue, however harmful it may at time seems to be for our business interest. We firmly believe that integrity in business is a reward in itself.
In this sixteenth year of our celebrations of Diwali with our readers we renew our pledges to provide a forum for disseminating information that is factual, inculcating educational values that enhance one’s mental and spiritual health and present entertainment that is salubrious, uplifting and artistically satisfying.
It may be a tall order; but we have been pursuing this path for the last sixteen years, and God willing, will continue to do so in coming years.
The credit crunch has, to some extent, affected us. But with the support of our shareholders, loyal advertisers and the subscribers we will continue to provide the best cluster of thoughts wrapped in the format of a magazine.
On this auspicious occasion of Diwali and our birthday we record our grateful thanks to our loyal advertisers who have been with us for over a decade, viz. Devonshire Corporate Services Ltd, Gultronics, Skylord Travel, EMC Advertising Gifts, TRS, Sun Mark Ltd., Bombay Palace Restaurant, Rinku Group and The Shrimati Pushpawati Loomba Trust, Nova group and Roko Cancer Movement Trust, Sarosh Zaiwalla Solicitors, Vitabiotics, Marble Tiles, Lall Ondhia Accountants, MP Media Services, J & H Sales International, Empress Building Ltd, Raj Kapoor Underwriting Agencies Ltd., Afro-Asian Insurance and Bombay Halwa Ltd.
We assure them that we at India Link International will pray to the Goddess of wealth and prosperity for the greater success of their businesses in the coming year. We shall remain loyal to their interests and support them with the means at our disposal.
To our subscribers we can only say:
All our friends may not be our subscribers but all our subscribers are our friends. We at India Link International cherish this friendship. And our dharma as a friend dictates that our services remain at your disposal.
May this tribe of wise and distinguished persons, spread all over the world, increase manifold in the coming years. Knowledge given is knowledge multiplied. Like the quality of mercy, it blesses those who give and those who take. With these words I, together with my staff, fellow journalists, columnists and designers wish you a very happy and prosperous Diwali.